Author: Margo Chase. Summary: In Really Good Logos, Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. eBook, English, ©2011. Edition: View all formats and editions. Publisher: Rockport Publishers, Beverly, Mass., ©2011. Show more information.

The branding process involves shaping how a business or product is perceived by its audience, while visual identity design plays a significant role in building a loyal customer base by utilizing distinct visual elements associated with the brand. Brand -The perceived emotional corporate image as a whole.

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White space is the area between design elements. It is also the space within individual design elements, including the space between typography glyphs (readable characters). Despite its name, white space does not need to be white. It can be any color, texture, pattern, or even a background image. White space can cause problems between designers uNzI.